SMS: A2P 10DLC Registration

SMS: A2P 10DLC Registration

LoyaltyLoop provides SMS (text messages) as a communication channel to send feedback and related requests to customers.  In order to use SMS, there are specific registration requirements now imposed by all carriers.  Business SMS messages are considered A2P 10DLC, or Application-to-Person (A2P) messaging sent via standard 10-dight long code (10DLC) phone numbers in the US.  
Alert
It is important to note that the carriers will begin degrading services to unregistered phone numbers starting July 5, 2023, and will stop sending messages from unregistered numbers as of August 31, 2023.  Here is the information we need to complete your registration.
The new registration process aims to help protect consumers from spam, while also allowing business to better reach their customers via SMS.  Similar to how LoyaltyLoop advises you to add specific domain records (SPF and DKIM) to your email sending domain to ensure email deliverability, the new SMS registration process also aims to improve deliverability of text messages. 

LoyaltyLoop will complete the registration for our customers, however we need specific details about your business to complete the process. 
Info
Please provide the following in reply to this email asap to avoid SMS service interruption:

1. Please reply with the following details: 
  1. Business Legal Name (exactly as registered): 
  2. Business Type: Partnership, Corporation, Co-Operative, Limited Liability Corporation, Non-Profit Corporation
  3. Business Registration ID Type: US Employer ID Number (EIN), or Canadian Business Number (CBN)
  4. Business Registration Number: (your EIN or CBN): 
  5. Business Industry: (e.g. Automotive, Agriculture, Banking, etc.)
  6. Business Authorized Representatives (for this registration): First Name, Last Name, Email, Business Title, Phone Number, Job Position
  7. Business Address: Street, City, State, Zip Code, Country
  8. Company Type: private, public, etc.
2.SMS consent

The most common reason for SMS registration rejection by the carriers is failure to provide sufficient details regarding how you collect consent. See the attached sample consent form as a reference.

Please describe how your business collects consent from your customers, thereby permitting you to send them text (SMS) messages.  Include all methods of consent/opt-in, whether electronic, paper form, in-person verbal opt-in, or other means.  If you collect opt-in through a paper form or behind a login, please provide a hosted link to an image of the opt-in. If the opt-in occurs on a website, provide the relevant link.  If consent is received verbally, please provide the script you use to ask for consent, and how you confirm to your customer they have granted consent.  In all cases, providing links and references that are live and publicly accessible will aid in the carriers in confirming your consent methodology.  It may not be possible to register to use SMS if your consent method is difficult for the carriers to verify.  Please refer to this document for additional details regarding message flow and consent.

3. Privacy Policy and Terms of Services

Please provide live, publicly accessible links to your Privacy Policy and Terms of Service page that includes language that conforms with carrier requirements.  Please refer to this help document stating the requirements for your Privacy Policy and Terms of Service.  For example, your privacy statement must include a phrase like “No mobile data will be shared with third parties/affiliates for marketing/promotional purposes at any time”.  Consult an attorney for proper language for your business. For reference, please visit our SMS Terms and SMS Privacy pages.