Email Deliverability: SPF, DKIM, and DMARC

Email Deliverability: SPF, DKIM, and DMARC

Most accounts have their LoyaltyLoop service configured to send survey invitation emails and related service emails from an email address of a person at your company domain (e.g. person@mycompany.com). This makes your LoyaltyLoop emails more personal, relevant, and appear to the recipient like any other transactional email they might receive from your company. To ensure your sending domain used in LoyaltyLoop is in compliance, please instruct the person who manages your domain to confirm or update the following domain records as follows:

SPF Records

1. Add the following to your SPF record: “include:sendgrid.net”, or add our sending IP address 168.245.62.234 if using an SPF flattening service.

2. Remove our legacy SPF entry from your SPF Record (unless used by a service other than LoyaltyLoop): "include:worldapp.com".


DKIM Records

3. Please ask our Support Team (888-552-5667 option 3, submit a ticket using our Help Widget, or email support@loyaltyloop.com) to request your domain's unique DKIM keys to add to your DKIM record.

DMARC Policy

Optional. Consult your email or IT professional. Consider adding a DMARC policy as follows: Host = “_dmarc.{yourdomain}, Value = “v=DMARC1; p=none;”


If you or your IT team have questions relative to this matter, please contact our Support Team.  Don't delay. Take the steps required to ensure your emails continue to be delivered to your customers' inboxes. 

Info
Unable to configure your email records?  Ask our support team about sending your LoyaltyLoop emails from our default sender (surveys@loyaltyloopcx.com).  Our default email address ensures your emails are delivered.

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