Can I post my testimonials on Google?

The short answer is no. Only your customers, and other Google users, can post Google reviews about your business.  Your LoyaltyLoop service asks customers if they approve of you using their survey comments in your marketing. Many customers are comfortable giving you their approval. We call these "approved comments" Testimonials, and LoyaltyLoop provides the means for you to easily publish them to your websites and share with your social followers.

Check out this article that explains the difference between Testimonials and Reviews

LoyaltyLoop Promoter plan also automatically encourages your customers to post a Google review. But not all customers are comfortable posting publicly on sites like Google and Facebook. Also, some companies have policies prohibiting their employees from making public posts or comments concerning their company.

It's important to remember that reviews you see on Google (or Facebook, Yelp, etc.) can only be posted by customers or anyone who has a Google account. Posted reviews are also 1 per person per business - Google allows the user to edit or delete their review (then repost), but they cannot leave multiple reviews for the same business. Reviewers can express anything they wish including facts or opinions, and can upload images. However, only the customer themselves can post a Google review. No third-party company like LoyaltyLoop, including your own business, is permitted to post Google reviews.

It's a policy violation for a business to post about itself on Google due to the obvious conflict of interest. They also don’t like when employees or friends of the business post reviews, as they’re considered biased or dishonest. Unscrupulous third-party companies may offer to post reviews for you but stay clear. This can lead to having your Google account locked or banned.

Getting customers to post reviews is both a volume game and highly dependent on the make-up of your end customers. Volume is key - which is one of the reasons we often advise our customers to make sure LoyaltyLoop is engaging all the contacts who purchase from you.

Google provides some basic practices to help you navigate the volume game. Google writes:

• Verify your business. This ensures your business will be eligible to appear on Maps, Search, and other Google services. Only verified businesses can respond to reviews.
  

• Remind customers to leave reviews. Let them know that it’s quick and easy to leave business reviews on their mobile device or computer.
  

• Reply to reviews to build your customers' trust. Your customers will notice that your business values their input. If you read and reply to their reviews, customers may leave more reviews in the future.
  

It's also good to remember that we encourage connecting your LoyaltyLoop account to your Google Business Profile so you can take advantage of the tools LoyaltyLoop offers, such as reading and replying to new reviews, and being alerted when new reviews are posted.

Getting Google reviews is a good thing for your business – be sure to have everything in order to maximize your Google reviews.

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