A backlink is commonly referred to as an “inbound link”, which connects one website to another. In the case of SEO, backlinks can be extremely valuable for boosting a website or webpage's search visibility. In short, a backlink adds credibility, almost as a “vote of confidence” that this directed webpage has content worth linking to, enhancing its search engine ranking. Therefore, the more backlinks pointing to your website, the more SEO value you derive.
When sharing a testimonial on Facebook and your other social media sites, whenever possible, we recommend including a backlink to your website’s LoyaltyLoop testimonial page. Including this link will also direct prospective customers browsing your social media pages, back to your website for more content and information. If you’re manually copying and pasting your testimonials onto your social media sites, simply remember to include the backlink to the page on your website that displays all your testimonials.
If you’re using the Share feature from inside LoyaltyLoop, follow these simple steps to add your backlink:
Steps:
- Sign into LoyaltyLoop.com and click on your Testimonials page on the left main menu.
- Only published testimonials can be shared, so toggle your testimonial filter to display these.
Find the desired testimonial and click the share icon on the right.
- Choose the social site on which you wish to share it, then on the resulting screen add your comment and insert the link back to your website's testimonials page as shown below.
